Discoveries of the Deep Dive
The Deep Dive is applicable to each stage of product development, from innovation to building a successful product line to revitalizing a mature brand.
- A Deep Dive on baby culture for a toy manufacturer led to a large portfolio of innovative ideas for new products tailored to 4 separate age segments—and to parents' needs as well.
- A Deep Dive for a pharmaceutical helped develop a direct response program to increase penetration with three target segments who were not responding to the general advertising program. The Deep Dive identified their emotional relationship to the disease, profiled their psychological identification as someone with the condition, and outlined the communications path.
- A Deep Dive identified a common language platform to communicate new product benefits to a multicultural audience. This enabled the client to target underserved segments with the goal of gaining market share.