The Story
Compelling insights aren't made from a single thread. The Tapestry Group is founded on the belief that weaving together the expertise of core disciplines—market research, psychology, anthropology, sociology—enables us to arrive at new possibilities.
Asking questions isn't enough
The key to effective marketing is knowledge of a consumer's frame of reference. What does it mean when a mom says, "My kid doesn't have a lot of toys"? Does she mean a basket of toys in the living room or a bedroom filled floor to ceiling? Stepping into that world lets us discover what's real and what it means for our client.
Finding the answer
The Tapestry Group provides an authentic view of consumers' lives through ethnography, depth interviews, focus groups and other methods. Using the right methods and analytic tools we define how best to enhance a brand's place within the consumer's world.